Where it came from
The book came first.
I asked a franchisor's leadership team which of their markets was losing. Not last quarter — right then, that morning. The room went quiet in the specific way rooms go quiet when everyone assumes somebody else is about to answer.
Nobody did. And it wasn't that they didn't care — these were sharp people running their own marketing and running it well. There was just nowhere to look. Nobody had checked what a customer actually sees when they go looking.
So I started checking by hand, one market at a time. It is exactly as glamorous as it sounds. Five-star locations that weren't in the results at all. Budget going out on days nothing came back. Franchisees quietly losing to a competitor half their age. None of it was anybody's fault. All of it was invisible.
That became Refranchised. The method worked. It also took an afternoon per market and had to be repeated forever, which is the whole problem. Nobody running a network of forty or sixty locations has that kind of time, and the markets don't wait.
So we built it. An AI engine now reads every location in a network every day and writes what it finds in one sentence. Now that question takes about four seconds to answer — and nobody has to hear it from the franchisee first.
